Tranlate this title Golfpop: a project that works for the italians in spanish

Exactly three months (January 15th – April 15th) after the online launch of GOLFPOP, the ever-evolving numbers show an excellent start and demonstrate ample room for growth for the project launched by the Italian Golf Federation to develop the movement. Federal Councilor Alberto Treves de Bonfili provides a snapshot of the initiative’s encouraging start, analyzing the initial findings and outlining future horizons.

«The Project’s beneficiaries and recipients have so far been 251 of the 345 participating clubs. The number of members represents 80% of the affiliated clubs and 60% of the aggregated clubs. This figure could increase, as Trentino-Alto Adige, Abruzzo, and Val d’Aosta, regions that responded with lower membership percentages, were undoubtedly affected by the winter season.

«There are currently 3,776 of them, divided into 2,904 new golfers (never registered) and 872 «backspin» golfers, meaning people who have stopped playing golf for at least three years. Of the 3,776 golfpoppers, 73% are men and 23% are women, a figure that is very close to the proportion of all members. In terms of regional distribution, Lombardy leads the way with 33.3% of golf poppers, followed by Lazio (14.9%) and Veneto (11.3%). Emilia-Romagna (8.9%) and Piedmont (8.8%) are in fourth and fifth place, almost tied, respectively. New players are concentrated primarily near large cities. Three clubs, two in Rome and one in Milan, have already registered more than 100 golf poppers each, while 18 clubs have more than 50 golf poppers. In addition to the 3,776 participants in the initiative, there are 157 users – presumably gift card recipients – who have not yet completed the trial play process.

“The barometer of the success of the Project can be measured by comparing it with the number of newcomers last year at the same date, which was 2,427. Therefore, an increase of more than 55% in players is recorded. Another encouraging figure, demonstrating the ability of some clubs to retain newcomers, is evident in the 124 golf poppers who have already become club members.

 “With more than 40 golf poppers per day and memberships growing throughout the day, with a prevalence in the evening hours, the projections are promising. The clubs’ prompt response will be crucial to solidify and finalize the entry of newcomers into the world. In addition to the actions already implemented, the Italian Federation has planned further media initiatives and targeted communication campaigns combined with local events. The project also includes dedicated follow-up for all golf poppers to accompany them step by step along the path that will lead them to becoming true golfers.”